Sfax.com

While working for j2 Global I was tasked with creating/refreshing the design and layout of several key high traffic pages for Sfax. The challenge was to create fresh new designs and layouts while maintaining a cohesive look and feel with the already existing pages.

We started by doing extensive A/B testing of our homepage and marketing pages. We compared the new page stats to the old versions in order to do a thorough analysis of what our end users found useful and what they did not. This helped to inform our design decisions and streamline our website to better service our end-users needs. Which ultimately helped our marketing efforts to be successful which enable us to meet and exceed our quarterly revenue goals.

The initial plan was to create one marketing page targeted specifically to Enterprise Businesses and one for Small Businesses. The thought being that we needed to start creating a more targeted marketing funnel with supporting pages.

While that definitely helped to increase conversion. We discovered during our A/B Testing that we saw a trend of people coming into our website for very specific keywords depending on their industry. We then used that information to create a series of pages that were SEO keyword targeted for those industries. We have seen very positive uptick in organic conversion using this strategy.

The page that we spent the most time on was the pricing page for small business. Initially we had it setup to display the total cost for the year. However, we found that it tended to scare people off. So instead we decided to initially show them the bare bones price for the month to month rate depending on needs. With a toggle switch that dynamically changes the price to reflect the year total cost and the savings from choosing that method. This has proven a successful strategy and we have seen higher conversions over previous years.